Assignment
Based on the newest trends we individually had to create a mini women’s collection. These items are designed in Illustrator and it shows you the red wire through the whole collection.
Creating the concept
During this project I was member of the brandteam. This implies that I was responsible for the creation of the concept, various moodboards and the development of the logo. By working together with branders you get a lot of new creative perspectives which was very interesting. Based on the two icons we created a concept which will fit the Zeitgeist of 2027 and designed clothes that will be an inspiration source for fast fashion brands.
Making the moodboards
By having done a lot of qualitative and quantitative market research, we have identified our tribe (target audience). Through the creation of a marketing strategy our tribe will buy the clothes of ReSmog and we will provide our customer with the service they desire.
Designing the logo
As I like to design in Illustrator I was assigned to design the logo. Because smog is a huge problem in the cities I decided to coöperate the city with our brand. Which results in an eye catching logo that will always be remembered.
The end result
After three intense weeks we organized a shoot to photograph our creations. By scouting the models and photographer on Instagram we saved a lot of money and time. I arranged a studio where we could shoot the photos. We are very proud of the end result!
For questions about this project, feel free to contact me.