In 15 weeks we had to create a clothing brand and collection based on an existing English cosmetica brand called D.R. Harris & Co. Ltd. We came up with the mens brand called Dr. Harris that cares for quality. I was involved in creating the concept, positionering and production of the various clothing items design by us.
Creating the concept
Dr. Harris is a fashion brand for the confident man who knows what he stands for. We created a collection that will join the traditional style of D.R. Harris & Co., but where some new cool features to be added. By doing market research for our target group we concluded that these are men who spends a lot of time on his appearance and looks casual but dressed out. We found it important that our brand is an extension of the original cosmetica brand. Therefore the vision will be reflected in the collection with a matching silhouettes.
Creating a financial plan
To make this project more realistic we had to make a financial plan for this collection. This includes calculating the cost prices, transport costs and making a sales forecast. To get a real vision of what the production costs of my designed gilet I also made a bill of material.
Designing the clothing pieces
Per team member we had to design four items for the collection and eventually sew one design. Besides the gilet, jeans and underwear I also designed the rivets and the buttons for the jeans.
Making the production file
The last assignment was to create a production file including size specification, style sheets, transport costs, workflow and the planning regarding the gilet.
Organizing and photograph the end result
The visualize the whole concept I decided to organize a photoshoot in a barbershop as this is a place where our target group is often. I arranged a location in Amsterdam in a barbershop, a model and photograph. I designed the white shirt and gilet for this project.
For questions about this project, feel free to contact me.